{"id":3262,"date":"2018-02-02T11:00:20","date_gmt":"2018-02-02T14:00:20","guid":{"rendered":"https:\/\/www.scuadra.com.br\/blog\/?p=3262"},"modified":"2021-06-09T14:59:20","modified_gmt":"2021-06-09T17:59:20","slug":"e-book-big-data-e-trade-marketing-como-eles-podem-revolucionar-o-seu-negocio","status":"publish","type":"post","link":"https:\/\/www.scuadra.com.br\/blog\/e-book-big-data-e-trade-marketing-como-eles-podem-revolucionar-o-seu-negocio\/","title":{"rendered":"E-book &#8211; Big data e trade marketing: como eles podem revolucionar o seu neg\u00f3cio?"},"content":{"rendered":"<p>A evolu\u00e7\u00e3o tecnol\u00f3gica vem a cada dia mudando os h\u00e1bitos de compra dos consumidores. Como consequ\u00eancia disto, \u00e9 preciso inovar na abordagem do p\u00fablico alvo e nada melhor do que usar estrat\u00e9gias que se fundamentam atrav\u00e9s de dados. Nas a\u00e7\u00f5es de trade marketing n\u00e3o \u00e9 diferente, e cada vez mais, o big data permite customizar as estrat\u00e9gias de marketing e vendas aumentando as chances de sucesso. Assim, big data e trade marketing torna-se uma combina\u00e7\u00e3o perfeita para aumentar os resultados do seu neg\u00f3cio.<\/p>\n<h2>O que voc\u00ea vai aprender<\/h2>\n<p>Neste e-book, vamos explicar como o big data e o trade marketing podem ser grandes aliados para o neg\u00f3cio. Al\u00e9m disso, vamos mostrar quais s\u00e3o as melhores ferramentas e pr\u00e1ticas para uma estrat\u00e9gia de sucesso.<\/p>\n<ul>\n<li>Conceito de big data e trade marketing;<\/li>\n<li>Aplicar o big data no varejo;<\/li>\n<li>Conhecer as melhores ferramentas de big data para o varejo;<\/li>\n<li>Entender as vantagens do big data no trade marketing;<\/li>\n<li>Conhecer os principais KPIs do trade marketing;<\/li>\n<li>Conhecer 05 erros de trade marketing que voc\u00ea deve evitar.<\/li>\n<\/ul>\n<h2>P\u00fablico alvo<\/h2>\n<p><strong>Al\u00e9m de todos os interessados no tema<\/strong>, os leitores alvos deste e-book s\u00e3o:<\/p>\n<ol>\n<li>Profissionais do ramo do varejo;<\/li>\n<li>Empreendedores do ramo do varejo;<\/li>\n<li>Profissionais da \u00e1rea de marketing;<\/li>\n<li>Profissionais que querem aprender como utilizar dados para a\u00e7\u00f5es de marketing e vendas.<\/li>\n<\/ol>\n<p>Ficou interessado? Ent\u00e3o, n\u00e3o perca tempo e baixe o e-book agora mesmo.<\/p>\n<p><a href=\"http:\/\/materiais.scuadra.com.br\/ebook-big-data-e-trade-marketing\"><img decoding=\"async\" class=\"aligncenter wp-image-7464 size-medium\" src=\"https:\/\/www.scuadra.com.br\/blog\/wp-content\/uploads\/2019\/11\/Botao-CORRETO-01-300x129.png\" alt=\"\" width=\"300\" height=\"129\" srcset=\"https:\/\/www.scuadra.com.br\/blog\/wp-content\/uploads\/2019\/11\/Botao-CORRETO-01-300x129.png 300w, https:\/\/www.scuadra.com.br\/blog\/wp-content\/uploads\/2019\/11\/Botao-CORRETO-01-1024x441.png 1024w, https:\/\/www.scuadra.com.br\/blog\/wp-content\/uploads\/2019\/11\/Botao-CORRETO-01-1536x662.png 1536w, https:\/\/www.scuadra.com.br\/blog\/wp-content\/uploads\/2019\/11\/Botao-CORRETO-01-810x349.png 810w, https:\/\/www.scuadra.com.br\/blog\/wp-content\/uploads\/2019\/11\/Botao-CORRETO-01-1140x491.png 1140w, https:\/\/www.scuadra.com.br\/blog\/wp-content\/uploads\/2019\/11\/Botao-CORRETO-01.png 1654w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>A evolu\u00e7\u00e3o tecnol\u00f3gica vem a cada dia mudando os h\u00e1bitos de compra dos consumidores. Como consequ\u00eancia disto, \u00e9 preciso inovar na abordagem do p\u00fablico alvo e nada melhor do que usar estrat\u00e9gias que se fundamentam atrav\u00e9s de dados. Nas a\u00e7\u00f5es de trade marketing n\u00e3o \u00e9 diferente, e cada vez mais, o big data permite customizar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"categories":[34],"tags":[],"series":[39],"class_list":["post-3262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","series-podcast-scuadra"],"episode_featured_image":"https:\/\/www.scuadra.com.br\/blog\/wp-content\/uploads\/2018\/02\/Big-data-e-trade-marketing-como-eles-podem-revolucionar-o-seu-negocio-scaled.jpg","episode_player_image":"https:\/\/www.scuadra.com.br\/blog\/wp-content\/uploads\/2018\/02\/Big-data-e-trade-marketing-como-eles-podem-revolucionar-o-seu-negocio-scaled.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/www.scuadra.com.br\/blog\/feed\/podcast\/podcast-scuadra","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"pK4bxgmvG0\"><a href=\"https:\/\/www.scuadra.com.br\/blog\/e-book-big-data-e-trade-marketing-como-eles-podem-revolucionar-o-seu-negocio\/\">E-book &#8211; Big data e trade marketing: como eles podem revolucionar o seu neg\u00f3cio?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.scuadra.com.br\/blog\/e-book-big-data-e-trade-marketing-como-eles-podem-revolucionar-o-seu-negocio\/embed\/#?secret=pK4bxgmvG0\" width=\"500\" height=\"350\" title=\"&#8220;E-book &#8211; Big data e trade marketing: como eles podem revolucionar o seu neg\u00f3cio?&#8221; &#8212; Embalagens diferenciadas e personalizadas | Scuadra\" data-secret=\"pK4bxgmvG0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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